Why is branding important?
Branding is important to any college or university because any materials created and distributed should all be recognizable as coming from the same institution. It also allows for these pieces to work together as cohesive packets whenever necessary.
What does branding include?
Branding includes official colors, approved logos, font styles, and format.
EMCC Official Colors
Blue: RGB 0-51-127 (HEX: 00337f)
Gold: RGB 249-155-12 (HEX: f99b0c)
Colors can be found in a custom setting where you can type in each number that corresponds to the letter (i.e. for blue, R=0 G=51 B=127). You can also insert the HEX number into a box usually titled #:__________.
Seal, for official use only not for general marketing
Minion Pro Italics
See the photo above for a branded email signature for EMCC faculty and staff to use.
Broken down information should be as follows:
email | phone number | www.emcc.edu
Office or room number and building
354 Hogan Road, Bangor, ME 04401
In order for the body of your email to be accessible and easy to read, please use Arial 12, or Times New Roman 12 in black.
Download a branded PowerPoint HERE